MS2000, Initeam and Habufa: working digitally in the furniture trade

In Tienen, Robbie Tutenel, Tim Tutenel and Bert Budeneaerts run the furniture shop MS2000. The shop positions itself as a frontrunner in furniture retail, with a broad range of quality furniture and a strong focus on customer satisfaction.

In 2021, Initeam stepped in to support MS2000. The IT company from Izegem helps digitalise all operational, commercial and financial processes and bring them together in a single online system.

Habufa furniture

For the past year, the shop has worked with Dutch manufacturer Habufa, which has become one of its largest suppliers.

Robbie Tutenel: “Habufa's range is a perfect fit for our customers. On top of that, they also offer their range digitally through FurnQube, Initeam's online ERP system.”

The shop's challenges

According to Robbie Tutenel, consumers have become more demanding and prefer made-to-measure furniture.

Robbie Tutenel: “Our salespeople had to work with paper catalogues to find the right setups, prices and configurations for our customers. This process is not only time-consuming but also extremely error-prone.”

Solution, benefits and results

Robbie Tutenel: “Everything stands or falls with correct article and price management. The introduction of Initeam's software transformed the way we handle product information.”

By integrating Habufa's product data into a user-friendly configurator, salespeople can adjust sofas to the customer's dimensions, setups, material choices and comfort options.

Robbie Tutenel: “This collaboration with Habufa and Initeam allows us to stand out better in the market. It results in hundreds of successful orders, both for us and for the supplier, and in higher customer satisfaction. It is truly a dream to work this way. We have a similar collaboration with the suppliers Perfecta and Maxfurn. I hope other suppliers will take the initiative here too: we all become better and stronger from it.”

The benefits for Habufa

Initeam's customers send their orders to Habufa digitally. Each year this adds up to more than 10,000 digital orders. The supplier gains in efficiency and sees its error margins fall.